currently on the Loft website- showing the brand ethos of Mothers and Daughters and relationships

http://www.prnewswire.com/news-releases/ann-inc-raises-more-than-4-million-for-8th-annual-st-jude-childrens-research-hospital-thanks-and-giving-campaign-137408158.html

link to an article stating that 'ANN INC. Raises More Than $4 Million for 8th Annual St. Jude Children's Research Hospital® Thanks and Giving® Campaign'

proving that they stay true to thier brand values of community and giving back.

This could be an a good trait to enhance when bringing the brand to the UK, as the UK is now the 5th most charitable country in the world - http://www.guardian.co.uk/voluntary-sector-network/2011/dec/20/world-giving-index-2011

infographics of the giving index Dec.2011

[Hannah.L]