Questions to ask on questionnaire/focus group:

1.  Have you heard of Ann Inc?
2. Would you buy these garments? (show examples)
3. Are you interested in any of thier brand values?
4. (show images of campaigns/quotes) - What key words do you assosiate with the brand?
5. Can you think of any similar brands?
6. What use of promotion do you find most effective; visual merchandising(window displays), celebrity indorsement or promotional point of sale?

if we could each ask ten people these questions this would give us an idea of primary UK consumers point of view to back up our recommendations and how we think Ann Inc could best enter UK retail.

I will mock up a page of thier current collections and previous ad campaigns to show as visuals to accopany the questions.

We can then compare the key words that are produced through the survey from the consumers with the words that Ann Inc assosiate with themselves.

[Hannah. L]