I'm not sure if we already mentioned forever 21 as a case study but while researching the current uk market I found this on a mintel "This year sees the arrival of the USA’s Forever 21 and with an initial target of more than 100 stores it could represent a serious threat to other young fashion retailers particularly New Look which is vulnerable right now."

and thought I'd look into it a little more:


http://www.marketingweek.co.uk/analysis/cover-stories/forever-21-brings-speed-retailing-to-the-uk/3030494.article

This could possibly be a threat to the LOFT brand?

[Hannah W]