We have decided to meet on the 15th at 14:00

Before then we plan to :
Send the questionnaire to a wider age range of potential consumers
Do a UK perceptual map -JK
Do a US perceptual map -HL
Brainstorm ideas for the Big Idea
Moodboard of a US Consumer

Analysis of UK Competitors

• Next
• Warehouse
• French Connection
• Oasis
• Jane Norman
• Dorothy Perkins

[Hannah W, Hannah L & Judith]