Here is the rough list as part of the Brand Identity work I have done for the first section of the report, I don't know if it really needs to be on the blog as this should be mainly research focussed perhaps? but I thought it might ease all our worries about progress a bit to see what each other has done on the bullet points we assigned initially.
I also have an Aaker model to go with it and I'll format this soon as we have an idea of the style
I wondered about typing it up into sentences or short paragraphs but then this would affect our word count? and the examples of brand identity models are just to-the-point bullet points... so maybe just a couple of paragraphs summing up both models overall?
Brand
Attributes
Practical
Sophisticated
Versatile
Timeless
Accessible
Classic
Inspirational
Affordable
Brand Promise
Flattering Fit
Style
Improves wearers confidence
Values
their customers
Can be
trusted
Commitment
Brand
Personality
Confident
Real
Genuine
Down-To-Earth
Down-To-Earth
Balanced
Caring
Inclusive/ Approachable
Feminine
Passionate
Understanding
Brand Source of Authority
Heritage – founded in 1954
Growth of the brand and success so far
[Hannah W]
Oh also,do you think we have room in the word count to do separate models for each brand? or Just describe Ann Inc as a whole, I can adjust it either way just didn't want to take up too many words saying the same things
ReplyDeleteIs this a brand model for each brand or ann inc combined? maybe do them linked have separate words for taylor and loft but then the ones that cross over in the middle like a vendiagram like sarah was mentioning today.
ReplyDeleteI think we should just post all the work we do straight up onto the blog just so we can note everyones progress, and that we don't by accident overlap work, and then we can also suggest to each other any improvements or changes
This is combined because I think most of it is the same and didn't want to waste the word count
ReplyDeleteIt's going to be difficult to put into a Venn diagram but I'll give it a go would be helpful to maybe discuss format tho as I'm a little worried things aren't going to fit together looking at what you've already posted we're going to have to make things fit around that I guess
and yeah I agree we should show work, just wondered if the blog was more for research and we could post completed work on the Facebook.
Suppose it doesn't really matter though, I'll post my Aaker model too.