I've tried to summarise everything going into the research document in a list ready for tomorrow, add anything else you can think of:

Case Studies:

• Forever 21
• Victoria Secret
• Banana Republic
• J Crew
• Club Monaco
• Anthropologie
• New Look

(Banana Republic, J Crew, Club Monaco, Anthropologie are ready to just put straight onto the layout thanks to Hannah L (: We just need to write a little on the other 3 perhaps? I can do Forever 21 and Victoria Secret now if noone has already done them?)

P.E.S.T

S.W.OT

Competitors S.W.O.Ts

Consumer research & Questionnaires to refer to

Other Brands launch events/methods

Moodboards? - depending which are going in the strategy document

Social Networking feedback research - to refer to in strategy document

Environment Research

Mothers and Daughters Research

Celebrity Endorsement Research

[Hannah W]