We're making good progress I think girls,
I think we need to discuss ideas for the recommendations section next so that we can divide it up and get that typed up quite easily and then thats another bit we can cross of the list and complete quite quickly so that we can focus on the Big Idea and campaign (hopefully we have some ideas for that now).

I think drawing from the Facebook comments, ensuring that the brands collections are completely appropriate for their target audience is a key suggestion we can make and back up.

Perhaps suggest a way for Ann Taylor to appear more sophisticated to the UK market to further separate it from the Loft division of the company - We could also mention simple touches such as VM and making sure the stores really do look like they do in the images online and that staff fulfil the brand promises - we found in New York that that was not really the case.

Shall we either meet up to discuss who will write up different recommendations - make sure we have enough research for it and suggest any others, OR if you girls could comment on this post with any suggestions that you think of?

If you have any written info/ sections that are ready to go on the inDesign document and you don't mind me starting to put it together I'd be happy to if you email me on hannahwalker92@gmail.com
although we have more layout decisions we need to make all together on the inside pages beforehand and if either of you are confident with inDesign you could give some ideas a try too of course.

[Hannah W.]