Thursday Meeting

We have broken down the bulletpoints on the brief and decided to delegate research tasks indiviually

1. Analysis of brand

• brand identity model ( both aaker and other ) - H.W
• brand background -H.L
• statistics -(all)
• current consumer in US -J.K
• how the brand is recieved in US -H.W
• how the brand percieves themselves -H.L
• market positioning -J.K

2. competitors in the UK - how they compare to current competitors

• research the UK market

3. who would be the consumer in the UK? (all)

• primary and secondary consumer research

4. Marketing Campaign

• launch event, The Big Idea, ad campaigns, celebrities, promotional materials

5. Your recommendations on how the brands should enter the UK market
Research Document

1. analysis of other US brands, why or why not they were successful
2. inspirational material around marketing, promotion, VM
3.Appendix material - PEST/ SWOT

[Hannah.L & Hannah. W]