Evaluate what research we have collected so far and feedback and discuss.
- Points of discussion:
To decide today:
- confirm its UK competitors
- best way to find out UK consumers- and carry out/present consumer profiles
- choose brand we want to do the marketing campaign on-
- brainstorm big ideas - do we want celebrity indorsement etc- what would be the best way to connect the brand values to the UK- 2012, enviromentally friendly
- discuss layout , style of piece
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