Just found a SWOT analysis of the brand on Business Source Complete

"SWOT ANALYSIS
ANN (formerly AnnTaylor Stores Corporation) is of the leading US-based specialty retailers of women's apparel, shoes and accessories. The company's Loft, Ann Taylor Factory and Loft Outlet stores cater to the increasing segment of price conscious customers, which is contributing positively to the top-line growth. However, intense competition may erode the market share of the company.

Strengths	Weaknesses
Focus on value concepts that appeal to customers in the current market scenario Celebrity associations and marketing initiatives to drive sales Robust growth in sales and profits	Reliance on third-party manufacturers Weak margins compared to competitors
Opportunities	Threats
Online and outlet sales channel will be margin drivers Demographic trends suggest expanding target customer base	Intense competition may erode the market share Profitability is adversely impacted as the apparel inflation and labor costs increase Sluggish discretionary spending will impact the revenue growth adversely  "

Hannah L I know you volunteered to do this but i just stumbled across it, there's a lot more to the document which I wasn't sure if I should post the entire thing on here and so I will either email you the PDF or put it on a memory stick for the meeting tomorrow.

[Hannah W]