Forever 21

Forever 21 launched their first UK store in Birmingham in 2010, with a speed based strategy where new product lines are delivered seven days a week and old stock is not replenished. It’s third UK store was launched in 2011 at the new Stratford Westfield shopping center. The brand appeals to young people who want to buy into the carefree fun lifestyle it presents and is successful in translating this around the world and beyond it’s American consumers. The brand is also successful in expanding globally by increasing consumer awareness with it’s active participation in social networking.

Victoria Secret
Popular US brand Victoria Secret have also announced plans to launch their first UK store in London in the summer of 2012 followed immediately by a store in the Stratford Westfield center. They are rumored also to be bringing their sister brand Pink with them to their flagship store.